Privacy Policy

Bright Short Privacy Policy

1. Privacy Notice

Welcome to Bright Short.

We respect the personal privacy and information security of every user. When providing our products and services, we process personal information in a reasonable, secure and transparent manner.

This policy explains how Bright Short collects, uses, discloses and protects personal information during service operation. It also describes how you may manage your profile, adjust authorization permissions, and exercise your rights including account cancellation and data deletion.

Please read this Privacy Policy carefully and fully understand its terms before using the services provided by this product.

2. Scope of Application and Boundaries of Third-Party Services

2.1 Services Covered by this Policy

This Privacy Policy applies to all products and services provided by Bright Short and its affiliates.

Where certain services have a separate privacy policy that explicitly governs such services, those services shall not be subject to this Policy and shall be governed by their own privacy terms.

2.2 Information Processing Activities Not Covered by this Policy

While using Bright Short, you may access external websites, use third-party services, or view commercial advertisements displayed within the product.

This Privacy Policy does not apply to the following information processing activities:

1. Information collection activities conducted independently by third parties when you access third-party websites or use external services via Bright Short.
2. Independent collection of personal information by advertisers or other business partners on our platform during ad display, user interaction and other related activities.

Such third parties shall be solely responsible for their own information processing activities.

We recommend that you review the separate privacy statements of third-party websites, products or services before using them to understand their information practices.

3. Collection of Personal Information and Corresponding Usage Scenarios

To maintain stable operation of Bright Short, ensure service security and continuously improve user experience, we collect information according to different service scenarios.

3.1 Account Registration and Profile Maintenance

When you register for a Bright Short account or use services requiring profile submission, the system will store the information you provide, including your username, profile picture and email address.

If you update your profile later (such as modifying your nickname or replacing your avatar), we will also collect the updated information.

This information is mainly used to create, supplement and maintain your account, and help identify and mitigate potential account security risks.

If you refuse to provide certain required information, some product functions may not work properly.

3.2 Device Information and Automatically Generated Records

When you access or use Bright Short, the system automatically records technical data and usage records related to service operation. These records fall into two categories:

1. Device and software information: including your mobile device model, operating system version, device identifier, browser type and relevant configuration parameters.
2. Product activity information: including your in-app watch history, watch duration, unlocked content, and records of virtual currency acquisition and consumption.

The above data is automatically generated and recorded during your use of the product and related services.

3.3 Information for Personalized Experience

To serve content that better matches your interests, we may collect non-sensitive data such as usage preferences and browsing history.

By understanding your content preferences and usage patterns, we can provide personalized recommendations tailored to your interests and improve your content discovery and viewing experience.

3.4 Transaction and Payment Information

When you make purchases or complete other transactions within Bright Short, we may collect payment-related information necessary to process such transactions. Examples include order numbers and payment amounts.

This information is used to facilitate and process your purchases and transactions.

4. Other Purposes for Processing Collected Information

In addition to the purposes directly linked to the service scenarios above, we may use collected information for product operation, security maintenance and service improvement.

4.1 Service Provision and Routine Maintenance

We use relevant information to support normal function operation, content delivery, service maintenance and continuous optimization, as well as to deliver personalized content recommendations.

4.2 Identity Verification and Security Management

To protect accounts and service security, we may use your information for identity verification, risk prevention, fraud detection and data backup. Such processing is intended to secure the product and maintain service quality.

4.3 Usage Analytics and Product Optimization

We may analyze user behavioral data to understand actual usage patterns and trends of product features. Analysis results will be used to refine product design, optimize functions and enhance overall user experience.

4.4 Product Notifications and Marketing Communications

We may send you communications related to Bright Short, including product updates, new content releases and marketing event reminders.

You may turn off marketing push notifications at any time in your settings.

4.5 Personalized Advertisement Delivery

Based on your interests and usage preferences, we may display advertisements more relevant to you, instead of showing identical ads to all users.

4.6 Legal Obligations and Lawful Requests

We will process information as required by applicable laws and regulations, and respond to lawful requests from government and judicial authorities.

5. Account Security and User Responsibilities

To reduce risks of account information leakage and unauthorized access, you shall keep your account credentials secure.

You must not grant account access to others or transfer your account to any third party.

If you become aware that your Bright Short account has been used without authorization, please notify us immediately.

Bright Short shall not be liable for account misuse caused by hacking attacks or inadequate security measures taken by you.

6. Rules for Disclosure of Personal Information

6.1 General Principle for Disclosure

In general, we will not voluntarily disclose your collected personal information to external parties, nor sell, rent or transfer your personal data to third parties.

6.2 Permitted Disclosure Circumstances

The above restriction does not apply where:

1. You have given explicit prior consent for us to disclose or process such information.
2. Disclosure is required by applicable laws and regulations.
3. Disclosure is required pursuant to a lawful administrative or judicial order.

Except for the above circumstances, we will not disclose your personal information to external parties.

7. Third-Party Technical Components and Data Security Management

7.1 Protection of Personal Information

We implement reasonable technical and organizational measures to protect users’ personal information. These safeguards are designed to protect personal data against loss, misuse, unauthorized access or disclosure.

7.2 Integration of Third-Party SDKs

To support the core functions and services of Bright Short, we integrate certain third-party software development kits (SDKs).

When selecting these technical components, we conduct assessments covering compatibility with product functions and security requirements.

The third-party SDKs currently used and their purposes are listed below:

SDK Name

Purpose

7.3 Management Requirements for Third-Party SDKs

We adopt the following measures to govern the use of third-party technical components:

1. Vendor selection: We only integrate SDKs provided by reputable vendors with publicly available privacy policies.
2. Data collection limitation: We configure SDKs to limit data collection to the minimum necessary to achieve their intended functions.
3. Version review and platform policies: We regularly review SDK updates to maintain compliance with the latest Google Play policies.
4. Third-party contractual constraints: We require our third-party partners by contract to comply with the General Data Protection Regulation (GDPR) and Google’s data processing standards to safeguard your data rights.

8. Personal Information Management, Permission Control and Account Cancellation

8.1 Access and Modification of Personal Profile

You have the right to view and correct the personal information you have submitted. For example, you may access or modify your account nickname, avatar and other profile information as needed.

8.2 Device Permission Choices

You may decide whether to grant Bright Short access permissions to device features such as your photo library or camera.

If you deny such permissions, certain dependent functions may not work properly, such as avatar upload or QR code scanning.

8.3 Logout and Permanent Account Cancellation

If you wish to log out of your current account, you may use the logout or cancellation functions available within the app.

If you want to permanently delete your account, please use the account cancellation feature. Please note that upon permanent cancellation, all your user data will be deleted permanently.

This action results in irreversible deletion of your account and associated data, so please consider carefully before proceeding.

9. Protection of Minors’ Personal Information

Bright Short attaches great importance to minors’ online safety and the protection of their privacy.

Users under the age of 18 may only register a Bright Short account or submit personal information to us with explicit consent from their parents or other legal guardians.

Minors shall not register accounts or submit personal information without such explicit guardian consent.

If we discover that we have collected personal information from a minor without guardian consent, we will delete such data as soon as possible.

10. Privacy Policy Updates and Notifications

We may update this Privacy Policy from time to time to reflect changes in laws, regulatory requirements or business needs.

For material changes, such as changes to the scope of personal information collection, processing purposes or sharing mechanisms, we will notify you in advance.

Notifications may be delivered via:

1. In-app notices within Bright Short;
2. Emails sent to you;
3. Prominent announcements posted on relevant pages.

We will notify you of such material changes and seek your re-acceptance.

11. Feedback and Contact

If you have questions, comments or require further assistance regarding this Bright Short Privacy Policy or matters related to your personal information, you may contact us through our official channels at any time.

We value your questions and feedback.